Helping ecommerce brands increase conversion, improve customer experience, and drive sustainable growth through shopper insights and data-driven strategy.
I specialize in understanding how customers navigate, evaluate, and make purchase decisions across ecommerce and marketplace environments. My work combines customer psychology, UX optimization, CRO, and commercial strategy to reduce friction and create better shopping experiences.
Throughout my career, I've worked with global brands including adidas, Walmart Central America, Kimberly-Clark, Johnson & Johnson, and Velvet Caviar, helping teams identify growth opportunities and translate customer insights into measurable business results.
The best ecommerce strategies don't start with products. They start with understanding how people search, compare, evaluate, and decide.
My work focuses on identifying friction, improving discoverability, and creating experiences that support both customer needs and business growth.
3 Things I learned working for global brands.pdf
LinkedIn: www.linkedin.com/in/carosanve
Email: [email protected]
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